Devilishly Good.
We didn’t reinvent the hoodie. We just wore the bad ones long enough to know exactly what was wrong with them, then fixed it. We’re not claiming to be a fashion house. But we do have a pretty clear idea of what’s acceptable, especially when that gear needs to survive the harsh realities of the outback. This isn’t meant to be a fashion statement. Frankly, we don’t care about that.
What we care about is gear that actually holds up when it matters. They say the devil wears Prada. Well, they might want to recheck those scriptures, because the devil definitely wears DEXON…
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Treading Lightly.
Look, we’re not perfect, but we’re trying. From day one we made a call to do better where we could, and that starts before the product even lands in your hands. We’re constantly refining, constantly learning and honestly, constantly asking ourselves if we can be doing more.
Every bit of packaging we use is 100% plastic free. Moulded pulp, cardboard, paper, nothing unnecessary, nothing that doesn’t earn its place in the box. It’s a small thing that adds up to something bigger, and truthfully it was never really a hard decision. It was just the right one. Plus the boxes look schmick.
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